Seasonal Campaigns With Mobile Wallet Passes
Wallet passes deliver engagement rates impossible for other channels to replicate. They sit directly on customers’ phones alongside credit cards, boarding passes, and transit tickets.
Keep customers interested with dynamic updates on points, balances, tier status, and offers. Updates can be triggered by their actions or distributed with email, SMS, and QR codes.
Holidays
For brands whose customers have added their wallet pass, the holidays are the perfect time to offer loyalty rewards or coupons. Passes can be distributed via email, push notifications and SMS/MMS, or embedded in websites and offline signage.
Wallet passes are also ideal for upgrading loyalty cards with real-time updates such as point balances or tier changes. This type of mobile loyalty marketing leads to higher engagement and ROI than email or app-based campaigns.
Mobile wallet passes are a great way to boost event ticket sales and improve the attendee experience. By replacing PDF and printed tickets, event-specific passes allow for seamless check-in, increased attendee engagement and the ability to update them with new offers and promotions. These passes are dynamic and visible on the phone lock screen, eliminating the need for additional apps or inbox digging.
Valentine’s Day
When email inboxes and social media feeds are a chaotic whirlwind of content, mobile wallet passes provide a direct line to your customers with a 100% delivery rate. They enable dynamic engagement through push notifications that can be triggered at just the right moment (like when a customer is close to a store or ahead of an event), and they seamlessly bridge online and in-store experiences.
Mobile wallet notifications delivered via Badge can be geo-triggered, and they can include reminders or alerts that keep passes top of mind (even when the offer isn’t active). They can also trigger journey-driven automations like welcome sequences, loyalty tier upgrades, or upsell campaigns. In addition, Badge makes it easy to update a pass’s visuals or messaging without asking users to reinstall the pass, keeping it relevant over time.
Mother’s Day
Amid crowded email inboxes and social media feeds, mobile wallet passes are a powerful and effective way to reach customers. They can be delivered through a variety of channels including SMS, email, and paid social—making them an ideal solution to promote your program during the holidays when your audience is especially active.
Wallet pass notifications can be delivered in real time, and Badge’s platform lets you update offers, visuals, and messaging on an ongoing basis to keep the content fresh. This type of real-time communication can increase engagement by as much as 50% compared to static messages sent through other channels.
A new pass install can also trigger CRM workflows like welcome sequences or loyalty tier upgrades, and Badge tracks every action taken so that you can measure campaign success.
Father’s Day
The third Sunday in June is Father’s Day, a holiday that celebrates the special bond between fathers and their children. Sonora Smart Dodd founded Father’s Day in 1910, but it took a while for the day to gain national recognition. Merchants capitalized on the event by promoting goods like neckties, whiskey and other spirits, hats, cigars and pipes, and men’s apparel.
Gift cards are a great way to show your customers that you’re thinking of them, but delivering a mobile wallet pass with their exact balance and unique details is even better. Plus, since these passes are likely to stay on your customers’ phones, they can continue to be redeemed long after their funds have run out. Drive engagement by linking app store optimization these passes to journey-driven automations in your CRM.
Summer
With email open rates dropping and social feeds crowded, mobile wallet passes offer a low-friction channel for keeping customers engaged. Unlike a static digital experience, passes can be updated with real-time offers or loyalty updates that stand out on the lock screen.
Deliver daily deal campaigns for a limited period of time to boost engagement and transactional activity. Collect a targeted list of opt-ins to target the right audience with a cadence that aligns with their expectations.
Turn your Apple Wallet or Google Wallet into a connected, real-time customer engagement engine with Airship’s Wallet Pass solution. Boost loyalty programs, promotions and event tickets with dynamic content that updates in real time and nudges customers when they’re near stores. Easily add a secure link to track in-store and online redemption for unique pass attribution.